{"id":484,"date":"2017-05-01T16:48:24","date_gmt":"2017-05-01T16:48:24","guid":{"rendered":"https:\/\/nkbrandconference.com\/?p=484"},"modified":"2025-01-21T15:41:41","modified_gmt":"2025-01-21T15:41:41","slug":"the-curious-case-of-rauh-welt-begriff-2","status":"publish","type":"post","link":"https:\/\/nkbrandconference.com\/index.php\/2017\/05\/01\/the-curious-case-of-rauh-welt-begriff-2\/","title":{"rendered":"The Curious Case Of Rauh Welt Begriff"},"content":{"rendered":"

The rise in popularity of Rauh Welt Begriff<\/a>, and its creator Nakai-san, has been interesting to watch. Introduced broadly to North America in late 2008, the RWB aesthetic instantly had people talking.<\/p>\n

Some were, and still are, hopping mad about the cars. Others like myself enjoyed what we saw and a third group of skeptics observed with quiet curiosity.<\/p>\n

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Rough World – Dino Dalle Carbonare – Excellence Mag Issue 190<\/a><\/figcaption><\/figure>\n

Like many my first introduction to the ‘Rough World’ ethos came via the un-apologetically raw Stella Artios<\/em>. The literal street sweeping stance, combined with matte black paint and gold brake dust caked Work wheels remains, in this author’s eyes, the best embodiment of RWB ever<\/em>.<\/p>\n

It wasn’t prim, it wasn’t proper, and it damn sure wasn’t polished. It was a street car that had the attitude of a track car.<\/p>\n

The cars that followed through to about 2010 were more of the same. The ‘golden era’ RWB cars perfectly represented what early articles about RWB conveyed. Individuality sprinkled with an unwavering sense of defiance and a desire to be driven.<\/p>\n

By 2011 I still hadn’t seen one in person, but every time I saw one online I could smell raw fuel and hear the sounds of stones hitting the under carriage while carving through a back road.<\/p>\n

Sure the motors in nearly all of them are stock (Note: Christian Coujin<\/a> has six none of which are mechanically stock) but their image, combined with brief glimpses of the Idlers endurance race, suggested that these cars were driven to, and often passed, their limit with some regularity.<\/p>\n

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